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The Difference Between SEO, Google Ads, And Facebook Ads

The Difference Between SEO, Google Ads, And Facebook Ads


Digital marketing is getting more and more mainstream these days and the reasons for its great success include affordability, convenience, and time-effectiveness. There are a lot of ways you can make your business visible online with the help of digital marketing tools. SEO, Google & Facebook ads are among these tools that can help you build a lasting brand image.

If you are new to digital marketing, you might get confused as to which marketing method is right for you. Though all three of these marketing strategies aim to achieve a similar goal of generating more organic traffic, they are far different from each other in terms of execution.

In this article, we will discuss all three of these marketing methods in detail so that you are able to make an educated choice about which way to go so stay with us.

What is SEO?

SEO stands for search engine optimization and it is a set of effective techniques and tools that can help you rank your website higher on SERPs (search engine results pages).

The higher your website is on the SERPs, the more organic traffic it will generate for you. According to an estimate, about 54.5 percent of clicks usually go to the top three websites on the first page.

By making your site appear on top, you can make your content more visible and that can help your business boost its sales. SEO involves things like Keyword research, backlinks building, and content marketing.

SEO allows you to optimize your website using relevant content and that makes it appear to the search engine robots that crawl your platform that your content is more helpful for its users.

Benefits of SEO

  • Cost-Effective

As compared to Google and Facebook ads, SEO costs you very little. You just have to pay attention to the content that is present on high-ranking sites and that falls under your niche and then come up with something similar.

By taking the time to add the right keywords, relevant videos, etc. you can soon make your platform stand out from the crowd. You don’t have to spend anything but your time to carry out a successful SEO strategy.

  • Getting More Reach

SEO allows you to attract more customers by helping you make your website better in many ways. Facebook ads and Google ads focus more on a defined target audience which is not the case with SEO.

SEO can generate more traffic since it gives consumers a quick solution to their issues.

  • Offers Quantifiable Results

SEO allows you to keep a track of things like website traffic, conversions, ranking, etc. You can also analyze the SEO strategies of successful websites using tools like Google Analytics.

You can use the information provided by such tools to improve your SEO and consequently the website traffic. SEO helps you stay on top of everything related to your marketing campaign and that improves your success rate.

  • Generates Credibility

The credibility of your website and business automatically increases if people find out that your site appears high on the search engine. It shows that more people are visiting your platform and that they trust your service completely.

Better credibility leads to more sales and profits and that is made possible by SEO with minimum or no costs.

What are Google Ads?

Google ads in simple terms is a most effective pay-per-click (PPC) advertising platform. The process involves a keyword bidding stage and the users then have to pay for their advertisement by the click or impression.

These ads appear along with the standard search results. The success of your Google Ad is based on various factors like ad quality, bidding price, ad timing, and the quality of user experience.

Google ads offers various benefits including more customization according to your budget, robust ads distribution, detailed analytics, and easy access to the users. Unlike SEO, google ads can be turned on and off at will and there is no need for you to work consistently to get results.

Benefits of Google Ads

  • Controlling The Costs

There is no fixed cost for you to run google ads. It depends on the type of ad, its timing, and its position on the search engine. You can also fix your payment method to per month, per day, or per ad.

This customization helps you save money and to spend it in a way that generates more profits and organic traffic.

  • Effective for Building Local Clientele

While SEO and Facebook ads help you access customers that are far from your region, Google Ads works to increase your local clientele. Usually, people tend to use their phones to look for local businesses to solve their issues and to buy different products and services.

By using Google Ads, you can reach these local customers. This will make your business more well-known and you will stand a much better chance against your competitors. 

  • Google Display Network feature

GDN is a network of thousands of sites where you can display your ads to a greater number of potential customers. Google Ads uses GDN to display your business to a much larger audience.

Google ads creates a list for you based on the specific sites you want to use for advertisement and your target audience. This way you can carry out your marketing campaign more effectively.

  • Harness Intent

Most people who are on social media are not really looking for solutions to their needs and they do not want to be advertised to. All they want is to be entertained but that is not the case with Google.

Google ads help you access people who are looking specifically for what you have to offer. Thus, using Google ads, you get more conversion rates and profits by advertising your business to the right crowd. Google Ads allow you to target people who are in need of your business and that boosts conversion rates.

What are Facebook ads?

Facebook ads have some similarities with Google ads and SEO. You have to pay to run your ads on Facebook and you also need to make sure the ad reaches the right audience.

What makes Facebook ads unique is that these ads find users based on their online behaviors and the stuff that they are interested in at the moment. This is what social media marketing is all about. Facebook ads use a more consumer-centric approach where they appear to the users who have interacted with something that is related to your business.

Facebook ads give you more ROI, and greater conversion rates, and they can even boost your SEO campaign as well.

Benefits of Facebook Ads

  • Great ROI

A report given by Hubspot back in 2019 states that out of all digital marketing platforms, Facebook has done exceptionally well when it comes to generating more ROI.

Facebook has over 2.7 billion monthly active users and it advertises to these people based on their demographics, interests, and behaviors. These granular targeting capabilities of Facebook make it the most effective advertising platform.

  • Budget friendliness

Facebook ads are much cheaper when compared with Google Ads and other PPC platforms. You can use a minimum budget to access thousands of customers who are looking to buy what you have.

This makes Facebook ads quite effective for small businesses that do not have enough revenue to hire an SEO expert or a digital marketing team.

  • Filtering Ads

You can filter your Facebook ads so that they do not appear to low-quality markets, and non-performing leads and audiences. You can use the Blocklist feature to ban certain URLs from showing your content. This helps businesses improve their ads efficiency and save costs.

  • Remarketing

Facebook ads help you boost conversion rates, revenue, and ROAS. Remarketing feature helps you access audiences that have already at some point interacted with your business.

This way you can show your latest products, promotions, and services to these people to increase sales.  This way Facebook ads can help your customers stay in touch with your business even when they are not particularly looking to buy anything from you.

Final Thoughts


So, now you know what are Google Ads, Facebook Ads, and SEO and what makes them different from each other. All of these digital marketing tools are effective in their own way. We have listed some key features of all of these marketing methods so that you can choose wisely.

If you are looking to generate quick results, you can go for Google Ads, however, if you wish to save some costs you can use SEO and Facebook ads instead.

Using a combination of all of these digital marketing tools is also a great way to go. It can help you create a lasting brand presence and an identity that stands out from your competition.

We really hope you have learned something of value here and we wish you the very best in your efforts to pick the right digital marketing strategy for your business.  

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